The Best Way to Improve your Product Growth:
In the process of growing our Product users or Revenue, most of the time we focus on In-Product Metrics, like what is the conversion funnel, what’s the bounce rate, what’s the Cart Abandonment rate, etc..
We always keep trying to fix In-Product Friction. But how often do we look at the friction that exists outside the user’s life?
It might happen that your in-product metrics are totally right but there are external factors that are holding off your user to purchase from you.
These External factors you will only know when you focus on your Users, their Persona, their day to day life.
Because if there are any such factors, you must first find a solution and address them first