If you are running an Online Business or Starting One, your initial Focus should be only getting Two Things right Only Two Things:

1) Product

I’m sure that your idea is solving some critical problems. But the same must be conveyed via your Product to the outside world. Even at an MVP stage, your target market must find it usable

2) Marketing

You must be able to figure out which Marketing Channels are right for you. There are just a plethora of them and you might find it wise to go everywhere, but don’t fall in this trap.

So invest your maximum time in getting Product and Marketing Right. Focus on these two only.

I have seen many Startups invest so much of their time on other noncritical stuff that can be improved or set up later.

You will see that once you have set these two things right, other things will automatically fall into place