How to Differentiate your Products From Your Competitors

The Obvious way to achieve the Product or Business Growth is to Differentiate your Offering from your Competitors. But How To Do That?

Well, one common way: Look Across Alternative Industries:

For a given problem that your product is trying to solve, if the customers are not using your industry products then check what they are using.

See How you can incorporate those features in your product to enhance your offering.

For e.g. You sell a particular product online and you know in your industry a particular Age Segment doesn’t buy that Online but do Purchase it Offline.

Now you need to see how you can establish a partnership or do co-branding in the Retail Space and then build your Product Strategy over that.

This is just a very broad e.g. Depending on your Product or Industry you can derive more such use cases