Hi, my name is
ABOUT ME
You should meet me first
Highly Passionate about Product Management, Digital Marketing & Growth Hacking in B2C Context. Have Built and Scaled Products from Ground Level to millions of Users. Love to lead Online Businesses End To End
MY SKILLS
What I do the best
PRODUCT MANAGEMENT
Proficiency and Expertise in all parts of Product Management: Product Development, Product Strategy, Product Analytics, Product - Market Fit & Product Marketing
Digital Marketing & Growth Hacking
Proficiency & Expertise in Organic (SEO) and Inorganic (Google Ads & Facebook Ads) customer acquisition channels and know how to blend them with Growth Hacking Strategies (backed with Data) to provide the Best Possible Growth
WORK
Where did I get experience
DEC 2020 — PRESENT
PharmEasy
Product Manager
PharmEasy is India’s leading Online Healthcare Retailer
– Responsible for PharmEasy Plus Loyalty Product Charter
– Responsible for Offers / Discounts / Promos Product Charter
– Responsible for Recommendations Product Charter
NOV 2018 — NOV 2020
Lenskart.com
Product Manager – International Business
Lenskart is one of the world’s leading online retailer of Eyewear
– Headed the Product Management and overall P&L for the Lenskart US Online Business. Since Launch, Achieved Quarter-on-Quarter Revenue Growth of 100%
– Took the Ownership of Starting the US Business from scratch and within 8 months of launch – Made US Business a significant contributor to overall Online Revenue at Lenskart
– Lead the Entire Product Development Lifecycle for Ecommerce Website, Apps & the Supply Chain Infrastructure with the team of 10 Engineers
– Improved the Website Conversion Rate by over 100% – By Achieving Product-Market Fit, By Identifying Right Market Segment & Top Performing SKUs, By Optimizing Product Pricing & Positioning, By Building Scalable Promotion Strategies & Customer Feedback Channels, and Optimizing the UI/UX & Overall User Flow across Funnel
– Improved NPS by over 50% – By Reducing the Post Order Delivery Time & Improving the Exchange / Refund Mechanism
– Improved Customer Repeat Rate by Over 20% – By Introducing Variable Rewards on completing Key Actions
– Built from Scratch the Entire Supply Chain Infrastructure for International Deliveries (India to the US). In the following next 1 Year, Reduced the Logistic Cost by 30% and Delivery Time by 20%.
– Lead & Coordinated Efforts across Stakeholders (CXO’s) and internal business functions like Marketing, Operations, Customer Support & Finance.
– Headed the Product Management for Lenskart’s Online Singapore Business. Also led the Product Development of Subscription Based Contact Lens Selling Website: Aqualens.in
JUN 2018 — OCT 2018
Policybazzar
Associate Product Manager
Policybazzar is India’s largest Online Portal which sells Insurance
– Worked on the Product Development of the new inhouse Project of Policybazaar – Docprime.com – A Healthcare portal where users can book appointments with Doctors & Diagnostic Labs.
– Defined the Product Strategy from an SEO Perspective. Worked in Sync with SEO Marketing Team and increased overall Organic Traffic from 0 to 100K in three months of launch.
DEC 2015 — FEB 2017
Coachgator
Founder
Coachgator was a Marketplace helping Student’s in deciding the right Coaching Institution for them
– Headed Product, Marketing, Sales, and Overall Operations. Raised Seed Fund of INR 7L.
– Grew Customer base to 1000+ Students and 50+ Coaching Institutes
– Generated INR 25L+ in revenue for the company
EDUCATION
JUN 2014 — MAY 2018
Guru Govind Singh Indraprastha University
Bachelor of Technology (B.Tech)
Percentage: 85% / 100%
APR 2013 — APR 2014
CBSE Board
XII (Senior Secondary), Science
Percentage: 90% / 100%
APR 2012 — APR 2013
CBSE Board
X (Secondary)
CGPA: 10 / 10
CERTIFICATIONS
SEP 2017 — OCT 2017
Google Certified Digital Marketer
OCT 2016 — NOV 2016
Entrepreneurship
NIESBUD, Govt. Organization (Delhi)
JUL 2017 — AUG 2017
Advance Excel
Udemy.com
MAR 2016 — JULY 2016
Hubspot Inbound Marketing
HUBSPOT