Hi, my name is
ABOUT ME
You should meet me first
Highly Passionate about Product Management, Digital Marketing & Growth Hacking in B2C Context. Have Built and Scaled Products from Ground Level to millions of Users. Love to lead Online Businesses End To End
MY SKILLS
What I do the best
PRODUCT MANAGEMENT
Proficiency and Expertise in all parts of Product Management: Product Development, Product Strategy, Product Analytics, Product - Market Fit & Product Marketing
Digital Marketing & Growth Hacking
Proficiency & Expertise in Organic (SEO) and Inorganic (Google Ads & Facebook Ads) customer acquisition channels and know how to blend them with Growth Hacking Strategies (backed with Data) to provide the Best Possible Growth
WORK
Where did I get experience
NOV 2018 — PRESENT
Lenskart.com
Product Manager – International Business
- Heading Lenskart International Online Business Division
– Started & Build the Business from Scratch
– From Ideating Product Roadmap to Product-Market Launch, Leading the Entire Product Development Lifecycle for Websites (Lenskart.us / Lenskart.sg) & Mobile Apps (iOS & Android)
– Leading Product – Market Fit Analysis, including Go-to-Market Strategy, Product Pricing, Positioning, Finding Relevant Market Segment and Product Roll Out
– Leading the Product Strategy & Analytics with an Overall Goal of improving conversions across Platforms and Devices
– Leading Marketing & User Growth across Channels: SEO, Performance (Google & Facebook Ads), Email, SMS
– Collaborated & Partnered with other Market Leading Brands for Cross Promotion
– Looking after the End-to-End Operations of the Online International Business
– Hired & Currently Leading the Team of 35 People, including Development, Marketing, Design, Analytics & Operations
- Lead & Built the Product from Scratch of Lenskart In-House Brand: Aqualens.in
– Headed the Product Development of Aqualens.in, a subscription-based Contact Lens selling website
- In Collaboration with CXO’s working on overall Product, Growth & Strategy
– Helping in setting up and Expanding the Retail Stores in Singapore.
– Working with Product team in building and improving the POS and Supply Chain Capabilities.
– Ideating strategies to improve the online conversion rate and overall Marketing ROI of India Business
JUN 2018 — OCT 2018
Policybazzar
Associate Product Manager
- Worked from Inception on the new In-House Product of Policybazaar – Docprime
– Part of the Product team which was Responsible for Ideation and Implementation of the initial launch of Website: Docprime.com
– Developed and Executed the entire SEO Marketing which resulted in increasing the Organic Traffic from 0 to 100K in 3 Months
- In collaboration with Senior Management, helped in improving the current Product Growth Metrics
MAY 2017 — JUN 2017
OYO Rooms
Marketing Intern
- Worked with Senior Management Team at OYO to boost revenues of OYO Partnered Hotels in Delhi NCR Region
- Handled Team of 250 Interns from Various Colleges all over India and generated INR 60L+ in revenue in 2 Months
DEC 2015 — FEB 2017
Coachgator
Founder
Coachgator.com was an Online Website that helped students and professionals to decide right coaching Institutes for them. At the same time, it helped Coaching Institutes to get more relevant leads and boost their business
- Headed Product, Marketing, Sales and overall operations
- Single Handedly Established Partnership and Driven Growth of 50+ Educational Institutes
- Generated INR 25L+ in revenue for the company
EDUCATION
JUN 2014 — MAY 2018
Guru Govind Singh Indraprastha University
Bachelor of Technology (B.Tech)
Percentage: 85% / 100%
APR 2013 — APR 2014
CBSE Board
XII (Senior Secondary), Science
Percentage: 90% / 100%
APR 2012 — APR 2013
CBSE Board
X (Secondary)
CGPA: 10 / 10
CERTIFICATIONS
SEP 2017 — OCT 2017
Google Certified Digital Marketer
OCT 2016 — NOV 2016
Entrepreneurship
NIESBUD, Govt. Organization (Delhi)
JUL 2017 — AUG 2017
Advance Excel
Udemy.com
MAR 2016 — JULY 2016
Hubspot Inbound Marketing
HUBSPOT