IMG20200202013812 (1)

Hi, my name is

Kartik Mundhra

Product, Marketing & Growth Professional

ABOUT ME

You should meet me first

Highly Passionate about Product Management, Digital Marketing & Growth Hacking in B2C Context. Have Built and Scaled Products from Ground Level to millions of Users. Love to lead Online Businesses End To End

MY SKILLS

What I do the best

PRODUCT MANAGEMENT

Proficiency and Expertise in all parts of Product Management: Product Development, Product Strategy, Product Analytics, Product - Market Fit & Product Marketing

Digital Marketing & Growth Hacking

Proficiency & Expertise in Organic (SEO) and Inorganic (Google Ads & Facebook Ads) customer acquisition channels and know how to blend them with Growth Hacking Strategies (backed with Data) to provide the Best Possible Growth

WORK

Where did I get experience

NOV 2018 — PRESENT

Lenskart.com

Product Manager – International Business

Lenskart is one of the world’s leading online retailer of Eyewear

– Heading the Product Management and overall P&L for the Lenskart US Online Business. Since Launch, Achieved Quarter-on-Quarter Revenue Growth of 100%

– Took the Ownership of Starting the US Business from scratch and within 8 months of launch – Made US Business a significant contributor to overall Online Revenue at Lenskart

– Leading the Entire Product Development Lifecycle for Ecommerce Website, Apps & the Supply Chain Infrastructure with the team of 10 Engineers

– Improved the Website Conversion Rate by over 100% – By Achieving Product-Market Fit, By Identifying Right Market Segment & Top Performing SKUs, By Optimizing Product Pricing & Positioning, By Building Scalable Promotion Strategies & Customer Feedback Channels, and Optimizing the UI/UX & Overall User Flow across Funnel

– Improved NPS by over 50% – By Reducing the Post Order Delivery Time & Improving the Exchange / Refund Mechanism

– Improved Customer Repeat Rate by Over 20% – By Introducing Variable Rewards on completing Key Actions

– Built from Scratch the Entire Supply Chain Infrastructure for International Deliveries (India to the US). In the following next 1 Year, Reduced the Logistic Cost by 30% and Delivery Time by 20%.

– Leading & Coordinating Efforts across Stakeholders (CXO’s) and internal business functions like Marketing, Operations, Customer Support & Finance.

– Previously, also Headed the Product Management for Lenskart’s Online Singapore Business. Also led the Product Development of Subscription Based Contact Lens Selling Website: Aqualens.in

JUN 2018 — OCT 2018

Policybazzar

Associate Product Manager

Policybazzar is India’s largest Online Portal which sells Insurance

– Worked on the Product Development of the new inhouse Project of Policybazaar – Docprime.com – A Healthcare portal where users can book appointments with Doctors & Diagnostic Labs.

– Defined the Product Strategy from an SEO Perspective. Worked in Sync with SEO Marketing Team and increased overall Organic Traffic from 0 to 100K in three months of launch.

DEC 2015 — FEB 2017

Coachgator

Founder

Coachgator was a Marketplace helping Student’s in deciding the right Coaching Institution for them

– Headed Product, Marketing, Sales, and Overall Operations. Raised Seed Fund of INR 7L.
– Grew Customer base to 1000+ Students and 50+ Coaching Institutes
– Generated INR 25L+ in revenue for the company

EDUCATION

JUN 2014 — MAY 2018

Guru Govind Singh Indraprastha University

Bachelor of Technology (B.Tech)

Percentage: 85% / 100%

APR 2013 — APR 2014

CBSE Board

XII (Senior Secondary), Science

Percentage: 90% / 100%

APR 2012 — APR 2013

CBSE Board

X (Secondary)

CGPA: 10 / 10

CERTIFICATIONS

SEP 2017 — OCT 2017

Google Certified Digital Marketer

GOOGLE

OCT 2016 — NOV 2016

Entrepreneurship

NIESBUD, Govt. Organization (Delhi)

JUL 2017 — AUG 2017

Advance Excel

Udemy.com

MAR 2016 — JULY 2016

Hubspot Inbound Marketing

HUBSPOT

CONTACT

Let's get in touch